Babybel | Introducing Plus+

The Brief:
To create a playful, high-impact launch film that clearly communicated the product’s benefits while maintaining the brand’s bold, fun personality. The piece needed to feel bright, dynamic, and premium, using stylized worlds and motion to elevate the product beyond a traditional explainer.

Our Challenge:
The primary heavy lift was building stylized, cohesive worlds that could support the energy and clarity required for a fast-paced product launch. Just as important was the effort to begin establishing a more robust production pipeline that could scale to larger, more complex projects within Carbon. This involved developing workflows that balanced flexibility with structure, enabling rapid iteration while laying the groundwork for repeatable, studio-wide processes.

My Impact:
I led the development of the project’s environments in Houdini, building flexible world systems that supported evolving creative needs. Alongside asset creation, I focused on establishing artist-friendly workflows that made complex setups easier to use and adapt. As a newer staff member, this project became an opportunity to help shape processes that extended beyond a single job, improving clarity, efficiency, and collaboration across teams.