The Brief:
Showcase Aubrey Plaza navigating an unexpected blend of grounded moments and cinematic fantasy, bringing the bold personality of Mountain Dew Baja Blast to life in a uniquely stylized world.
Our Challenge:
We needed to design CG creatures and vehicles that felt cinematic without losing their playful, brand-forward tone. Each element required a strong silhouette, distinct personality, and enough fidelity to hold up in close-up. Since the shoot took place on a stage, we also needed to build surrounding environments that grounded Aubrey Plaza believably within the scene.
My Impact:
I was involved from pitch to final delivery, creatively directing the design of the spaceship and dragons to strike the right tone between fun and fierce. I supervised the CG team throughout production and led client-facing creative reviews across key milestones. On set, I supported shoot supervision, ensuring our VFX needs were captured cleanly. I contributed hands-on by lighting and rendering several dragon shots, staying close to both the vision and the execution.
